Alan Sugar Quotes

160 Alan Sugar Quotes

1 2 3 4



Your average punter see not further than finding a job and working for someone else. Business is viewed as a risk – and people are frightened to take the risk in case they fail. You will understand the buzz once you have done something on your own. In a funny way, the money takes second place.
Alan Sugar

[On naming his company AMSTRAD after Alan Michael Sugar Trading] It was more luck than judgement.
Alan Sugar

[On becoming a manufacturer with a 500% profit margin rather than a 10% one.] I’d risen above being just a buyer and seller.
Alan Sugar

[On why ‘The Apprentice’ has become such a phenomenal success.] There’s an air of excitement about watching people outside their comfort zone – and there’s the conflict.
Alan Sugar

[On the show the Dragons’ Den] I love it, I leap out of my chair, especially when someone brings on something electronic, I’m screaming, ‘Don’t invest!’
Alan Sugar

[On selling his company Amstrad in 2007 to Rupert Murdoch’s BskyB for 125 million pounds.] I cannot imagine a better home for the Amstrad business and its talented people. Our companies share the entrepreneurial spirit of bringing innovation to the largest number of customers.
Alan Sugar

It’s very easy for people to blame the top man when things are no good but what you have to look deeper at is what these problems are.
Alan Sugar

A real successful man puts the love of his wife and children first, a real successful man’s greatest position in life is to have a great family… everything I have today is because of the love of that lady and the respect my three children have for the both of us.
Alan Sugar

I’m straight, I’m blunt, and I won’t always be popular.
Alan Sugar

I have a passion and commitment to try and help small businesses and enterprise to see if we can get things moving again.
Alan Sugar



Straight talking, that’s me…
Alan Sugar

I just can’t bear having to be false – talking to someone just to get something out of it, financially or socially. If you want new friends and associates, they should be just that – genuine friends and associates.
Alan Sugar

Because I’ve got such a good memory, I sometimes wrongly assume that people I employ or deal with remember things in the same level of detail as I do.
Alan Sugar

I’ve learnt to become a little more tolerant.
Alan Sugar

Sometimes wealth can bring about snobbery…
Alan Sugar

I have always tried to keep my feet on the ground and talk to everybody the same way, regardless of their status, because I remember where I came from.
Alan Sugar

The easiest way of frightening somebody is to tell them that they may be exposing themselves to possible financial claims.
Alan Sugar

The type of person I am – I need to know everything that’s going on in my company…
Alan Sugar

I have the greatest respect for women in business. Some of the best people I’ve ever employed have been women.
Alan Sugar

[On so many things now been made in Taiwan/South Korea and China.] What caused this shift? Again, I say work ethic. With my own eyes I saw Taiwan and South Korea rise to become the greatest force in electronics over a period spanning thirty years. They were eager to learn, they worked hard and were relentless; they never gave up. If they wanted to be in a certain sector, they did it, and they did it well. Now we have the Chinese doing the same.
Alan Sugar



Learn to speak Chinese. I can tell you, they are going to take over the world economically, and a new generation of Westerners who speak Chinese will do well in this massive opportunity. Be warned – you’d better learn to speak Chinese quicker than their kids learn to speak English, or you will miss a great opportunity.
Alan Sugar

I’ve often told people that I don’t read too many books simply because I read for a living at the office.
Alan Sugar

Sorry ITV, but your adverts are wasted on me!
Alan Sugar

Do you really want to see a world without the BBC?
Alan Sugar

Be a nice person. Learn to be respectful to your elders. Respect the law and don’t be a lout. Temptation is one of the worst things in life.
Alan Sugar

Have an opinion, by all means, but don’t discount the fact that people older than you have seen a lot more in life that you have yet to come across.
Alan Sugar

I would be a liar if I didn’t like the way that I’ve become famous and recognisable in the street.
Alan Sugar

Psychologically, overeating and anorexia are two sides of the same coin.
Alan Sugar

I am not foolish as to believe I’m going to succeed in maintaining my weight level for ever. I’m old enough and wise enough to have learned, from my forty-odd years of yo-yoing up and down, that it could happen again.
Alan Sugar

It’s not the money, trust me…
Alan Sugar



An entrepreneur cannot be grown; a person is born with entrepreneurial spirit within them.
Alan Sugar

Entrepreneurial spirit does lie buried in the subconscious of many people, and it takes day-to-day opportunities and experience in business for it to actually flourish.
Alan Sugar

I’ve always been an honest trader…
Alan Sugar

You either have something or you don’t.
Alan Sugar

If I’d never started fires and had never bought plain sticks, there would never have been a deal – it was my experience that gave me the opportunity.
Alan Sugar

You never know when something stored in your mind can come into play as far as business is concerned.
Alan Sugar

I was always very inquisitive, poking my nose into things to gain more information.
Alan Sugar

You mustn’t rely upon anyone else. It’s going to be you who defines the way forward.
Alan Sugar

There is no shame in looking at your competitors or reading up on what new trends and ideas are around. By all means spend valuable time at exhibitions.
Alan Sugar

In my early days, I used my suppliers to finance my stock. As I’ve said, the bank would not touch me with a bargepole.
Alan Sugar



1 2 3 4


Return from Alan Sugar Quotes to Quoteswise.com