Alan Sugar Quotes

160 Alan Sugar Quotes (Sir Alan Michael Sugar Quotes, Amstrad Quotes, The Apprentice Quotes, Lord Sugar Quotes)

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I started my business in a so-called ‘recession.’… I didn’t know what a ‘recession’ was and I didn’t care less.
Alan Sugar

I think it was Karl Marx who said, ‘Catch a man a fish, you can sell it to him. Teach a man to fish, you ruin a wonderful business opportunity.’
Alan Sugar

I’ve been in business since I was a 12-year-old schoolkid, really. If there was an opportunity and a demand, I’d be there.
Alan Sugar

I fought my way out of poverty and I remain convinced that others can do likewise too.
Alan Sugar

I think practical explanations are always best.
Alan Sugar

Don’t worry if you make mistakes because that’s how most people learn.
Alan Sugar

[On how to form your own successful business.] What you need is sheer determination. Passion and great personal belief. And a slice of good luck.
Alan Sugar

I’m sick and tired of all this pussyfooting around and I’m going to do what I damn well want to do.
Alan Sugar

Go in there with all guns blazing…
Alan Sugar

I’m a great believer in solid foundations that will last – and that will serve your family, your community and, by implication, your country and future generations.
Alan Sugar



To be a successful business entrepreneur, you need more than just a competitive edge. You need a hide like a rhino, the ability to operate way outside normal comfort zones, a willingness to invent the rules, and a total, utter, complete self-belief – against all odds. Self-belief is a critical skill for business success.
Alan Sugar

I’ve written books on advertising… cheque books.
Alan Sugar

My parents did their best, but not being able to have what I wanted made me determined to do something for myself – to be self-sufficient.
Alan Sugar

I started from nothing…There’s no reason on this God’s earth why someone else can’t do it in this day and age either too.
Alan Sugar

I often say that it doesn’t matter which business school you go to or what books you read, you can’t go into Boots and buy a bottle of entrepreneurial juice. Entrepreneurial spirit is something you are born with, just like a concert pianist’s talent.
Alan Sugar

Being employed in the old-fashioned way isn’t that available any more. People have got to start thinking about doing things for themselves.
Alan Sugar

[On philanthropy] I personally believe you have to plough something back. It’s the easiest thing in the world to write out a cheque, and of course that just deals with your conscience.
Alan Sugar

I’ve spent my business career giving good value for money, and I hope never to deviate from that ethos.
Alan Sugar

I suppose the most telling thing about me is that I’ve been married to the same woman for 30 years. That’s unusual for someone as rich and successful as me. But that’s because I’ve kept the same values I had when I lived in a council house.
Alan Sugar

When I first started out, I wasn’t interested in making a million, I wasn’t thinking about getting a knighthood. It was about getting some wheels. I wanted a car – and I wanted to be independent.
Alan Sugar



I’m a quick learner, when I want to be.
Alan Sugar

Put your loved ones, not your profit margin, centre stage.
Alan Sugar

I can’t help the way I am.
Alan Sugar

I’m a realist.
Alan Sugar

There’s nothing worse than hearing some bullsh*tter trying to waffle his or her way around a situation when all you’ve done is ask them a simple question.
Alan Sugar

Poverty is not an excuse for criminality.
Alan Sugar

You are the only one who knows what to do with your business.
Alan Sugar

You have to pay, and you can only pay if you sell…
Alan Sugar

I am a bit of a control freak.
Alan Sugar

It’s a simple rule of business: no income means you have to cut and run.
Alan Sugar



Self-belief is a critical skill for business success.
Alan Sugar

Having a vision is about using your imagination, it is about stretching your brain to think differently. It’s about training yourself to focus on where it is you want to go, what it is you want to achieve.
Alan Sugar

It’s having the right stuff in the right place at the right time – and neither too much nor too little of it.
Alan Sugar

You’re fired!
Alan Sugar

My accountants have told me that I can have one foot in Jersey, my left earlobe in the Isle of Man and my right foot in Zurich and pay little or no tax.
Alan Sugar

I don’t like liars, bullsh*tters, cheats and schmoozers’.
Alan Sugar

It is adults who poison the minds of youngsters.
Alan Sugar

I wasn’t one of the brainy ones at school.
Alan Sugar

An entrepreneur is not a word to be used lightly and it’s certainly not something you call yourself. It should be a term used by a person when describing another’s abilities.
Alan Sugar

You’ve either got entrepreneurial spirit or you haven’t. It resides within you and it’s sparked off by ideas that come about through the various situations you find yourself in.
Alan Sugar



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