Arturo Moreno Quotes

103 Arturo Moreno Quotes

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For me, it’s like a dream come true.
Arturo Moreno

[In March 2004 after signing Guerrero for $70 million over five years.] I’m going to look like Custer with a bunch of arrows in my back. I mean, what would the reaction have been where people learned I had Vladimir Guerrero in my hands and let him go? I’ve got to live with my fans and writers. It won’t be the last time I’ll be beat down by my peers.
Arturo Moreno

[In 2010] Go ask the fans: Do you want to pay 50% more for tickets?
Arturo Moreno

[In 2010] When do you get to a point as a business person, where you say, ‘Jeez, I’m doing this on emotion, I don’t want to let the fans down, so what I’m going to do is bankrupt the franchise?’
Arturo Moreno

[In 2010] When we picked up [pitcher Dan] Haren, we picked up $12 million. If I'm going to spend $20 million [on Crawford] and go to $144 million without taking care of the bullpen or third base, as a fan, when do you get to the place where you say, 'What are my expectations of the owner, and what am I willing to pay for a ticket?'
Arturo Moreno

[In 2012] When I came in, I started talking about marketing to 8-year-olds, and everybody thought I was nuts. Now those kids are 20 years old, right? So they've been watching, and for eight years we've been very successful. That changes the game. So if you're saying, 'Are you marketing to young people in the area?' Yes, I am.
Arturo Moreno

[In 2012] We can sit there and have a couple beers and sort of have fantasy baseball but the reality is you try to look and to say objectively how do you economically balance your fans and your radio and your television—the whole package, right? Parking, concessions, souvenirs, all your revenue streams, advertising.
Arturo Moreno

[In 2012] You get very attached to your players, and in a perfect world these players get to stay there a long time. But you have to make business decisions…
Arturo Moreno

I did play baseball through highschool. I was second baseman and then later I was first baseman. Not good enough to go anywhere past highschool.
Arturo Moreno

I grew up in Arizona.
Arturo Moreno



[On the bigger market of LA] Attracting bigger crowds, generating more revenues, therefore being able to invest in a better product on the field.
Arturo Moreno

If you want to go for it, go for it.
Arturo Moreno

[In 2003] I’m an American and proud to be a Mexican-American. Most of us are immigrants from someplace.
Arturo Moreno

A goal is a dream with a deadline.
Arturo Moreno

[On working for a local billboard company, Combined Communications which was later taken over by Gannett.] I was doing very well for them, and I was generating x amount of profit, and I knew if I could have a small company generating even just a percentage of that profit I could reach my goals much faster. Like I once told somebody, I became very dangerous when I learned how to add.
Arturo Moreno

[On the growth strategy of the billboard company Outdoor Systems when he became a partner in it. (It would eventually become the largest billboard company in the country.] Leverage and acquire, leverage and acquire, leverage and acquire.
Arturo Moreno

I’ve always studied supply and demand. If you have a high vacancy, then you lower your price.
Arturo Moreno

[In 2003] You get me the kids in here, and I’ll get you a fan base that will last for a long, long time.
Arturo Moreno

[In 2003] What I’m trying to do is take the pressure off of a fan coming to the ballpark. I want to be able to create a family atmosphere that’s reasonably priced. That way we expand our overall audience.
Arturo Moreno

[In 2003] I think we can double the in-stadium signage revenue.
Arturo Moreno



[In 2003] I have a lot of money invested here, and long term, I would like it to be a good investment.
Arturo Moreno

[In 2003] You know, it’s a fun business. It’s supposed to be fun. Makes me sick to lose.
Arturo Moreno

I’m not too afraid of being told ‘no’.
Arturo Moreno


Bonus

[On his father Arturo Moreno] I made a deal with him, I can’t talk. All I can say is he’s a great guy.
Bryan Moreno (Arturo Moreno’s eldest son.)

[On Arturo Moreno] He’s an under-the-radar type guy.
Chris Del Conte

Arte keeps things simple, and he doesn’t lose track of who the customers are.
Wally Kelly

He’s not a guy who wants to be visible or seen.
Jim Livengood

[In 2004 on Arturo Moreno] He has an amazing business sense, which is why everything he touches turns a profit.
Dave Baggott

The guy is unusual. He’s very disciplined, very focused. He changed the nature of the industry. Everything is customers.
Bill Levine



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