Brian Tracy Quotes

455 Brian Tracy Quotes

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Practice the Law of Indirect Effort in selling; concentrate on the relationship and the sale will usually take care of itself.
Brian Tracy

Refuse to make excuses or blame others for anything in your life or work. This is the mark of the superior person.
Brian Tracy

A person will not buy from you until he is convinced that you are a friend and are acting in his best interest. You must make this clear.
Brian Tracy

Never criticize, condemn or complain in a conversation with a customer or prospect.
Brian Tracy

Build the self-esteem of your customer by listening attentively and showing respect for his thoughts and opinions.
Brian Tracy

Play your own game; plan your selling process and then follow your plan.
Brian Tracy

Guard your integrity as a sacred thing; nothing is as important as the integrity of your own mind.
Brian Tracy

Measure the value of everything you do against the sales results that are expected of you.
Brian Tracy

Dedicate yourself to building and maintaining high-quality selling relationships with every prospect and customer.
Brian Tracy

Give your own personal guarantees of satisfaction in addition to those of your company.
Brian Tracy



Satisfy the deep subconscious needs of your customers-to feel important, to feel valued, respected and worthwhile.
Brian Tracy

Show that your product or service provides the exact benefit that your customer is seeking and is ideally priced for what it does.
Brian Tracy

Talk optimistically about the future of your business or your industry. Keep your doubts and concerns to yourself.
Brian Tracy

Your life can only get better when you do. Do something every day to improve in your key skill areas.
Brian Tracy

Develop an “attitude of gratitude.” Say thank you to everyone you meet for everything they do for you.
Brian Tracy



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