Brian Tracy Quotes

455 Brian Tracy Quotes

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Wait quietly for answers to your questions; be comfortable with silence.
Brian Tracy

Sell strategically; follow a logical process from beginning to end.
Brian Tracy

Develop a sense of urgency; move fast on opportunities or problems.
Brian Tracy

Be intensely action-oriented; the faster you move, the more energy you have and the better you get.
Brian Tracy

Concentrate single-mindedly on one thing, the most valuable thing, and stay with it until it’s complete.
Brian Tracy

Develop your willpower so that you can make yourself do what you should do, when you should do it, whether you feel like it or not.
Brian Tracy

Never consider the possibility of failure; as long as you persist, you will be successful.
Brian Tracy

Recognize and take advantage of the cycles and trends in your industry.
Brian Tracy

Plan every day in advance, preferably the night before. Plan every week in advance, as well.
Brian Tracy

Get moving; the more ground you cover, the more people you see, the more successful you will be.
Brian Tracy



Dedicate yourself to continuous personal and professional improvement. It’s the key to your future.
Brian Tracy

Take time out every day for the important people in your life.
Brian Tracy

Think about how you can differentiate your product from every other similar product in the marketplace.
Brian Tracy

Simplify your presentation so that it is clear what the customer gets.
Brian Tracy

Show the customer how she gets more in use value than she pays in dollar value. This is the key to the sale.
Brian Tracy

Take excellent care of your physical health; energy and dynamism are what sells.
Brian Tracy

See yourself as a role model for others, the picture of the perfect salesperson.
Brian Tracy

Build a bridge; establish a common bond with your customer before you begin selling.
Brian Tracy

Rehearse your sales presentation over and over again in your own mind before you get fact to face.
Brian Tracy

Practice and memorize key questions that you can use to control the sales conversation.
Brian Tracy



Upgrade your knowledge continually; buyers are more sophisticated today than ever before.
Brian Tracy

Be prepared to deal with price as a major factor in every sale.
Brian Tracy

Structure your presentation so that you appeal to the different interests of the different decision-makers involved.
Brian Tracy

Use understatement rather than exaggeration in describing your products; it’s more believable.
Brian Tracy

Only discuss or describe your product or service on the phone if your customer can buy over the phone.
Brian Tracy

Believe in yourself and your ultimate ability to succeed.
Brian Tracy

Get your prospect involved in the presentation; give her things to hold or to look at.
Brian Tracy

Arouse the desire to own your product or service by emphasizing the benefits of it to your customer.
Brian Tracy

Be flexible in dealing with different customers with different personalities.
Brian Tracy

Adjust the rhythm and tempo of your presentation to stay in step with your customer.
Brian Tracy



Find out who the final decision-maker is and structure your offering so that it is appealing to that individual.
Brian Tracy

Look for a coach in every sale, someone who wants you to be successful in that account.
Brian Tracy

Put price in its place; ask if you can come back to it later.
Brian Tracy

Be a problem detective; look for customer problems that your product or service can solve.
Brian Tracy

Quantify the net dollar benefit to your customer of using your product or service.
Brian Tracy

Learn how to be an excellent prospector in any market, under any conditions.
Brian Tracy

Seek out successful companies or individuals who can be even better off with your product or service.
Brian Tracy

Ask questions continually to build rapport, increase trust and gain vital information.
Brian Tracy

Segment your customers and focus on those who can benefit the most, immediately, from what you are selling.
Brian Tracy

Identify and emphasize the nonprice factors of your product or service that will determine the sale.
Brian Tracy



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