Brian Tracy Quotes

455 Brian Tracy Quotes

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Demonstrate that your product is the best choice for your customer, not the lowest price.
Brian Tracy

Analyze your customer’s situation clearly before you suggest your product or service.
Brian Tracy

Position yourself as a profit improvement specialist when selling to businesses.
Brian Tracy

Be willing to invest your time and energy to win a large customer or large sale. Nothing ventured, nothing gained.
Brian Tracy

Treat everyone you meet like a million dollar customer; you never can tell.
Brian Tracy

Look for the gap between where your customer is today and where he could be with your products.
Brian Tracy

Make intangible benefits tangible by showing the financial impact your product or service can have.
Brian Tracy

Determine how much you want to earn per hour and never do anything that pays less than your desired hourly rate.
Brian Tracy

End every sales conversation with an advance to the next stage of the sale.
Brian Tracy

Use a consultative selling approach. Ask more questions when you sell a high-tech product to a low-tech customer.
Brian Tracy



Plan carefully; the more detailed your plans, the more likely your success.
Brian Tracy

Take the time to think carefully before replying to your customer’s comments.
Brian Tracy

Leave nothing to chance in the sales process. The devil is in the details. Everything counts.
Brian Tracy

First impressions are lasting; give special thought to your dress, your grooming and your accessories.
Brian Tracy

Take charge of your career; the best way to predict your sales future is to create it.
Brian Tracy

Concentrate on the activities of prospecting, presenting and following-up; the sales will take care of themselves.
Brian Tracy

Prepare thoroughly; have everything you need to sell before you go out on a call.
Brian Tracy

Make out a dream list of everything you could want to be, have or do if you had no limitations.
Brian Tracy

Use your time well; make every minute count.
Brian Tracy

List 20 things you are going to do in the next 30 days to fast-start your sales career. Then take action on at least one of them.
Brian Tracy



Think positively; you always perform on the outside based on how you think on the inside.
Brian Tracy

Develop and maintain momentum by working continuously toward your sales goals every day.
Brian Tracy

Create images of success and affluence and visualize them repeatedly.
Brian Tracy

Control your suggestive environment; only allow positive messages to reach your subconscious mind.
Brian Tracy

Form your own mastermind group of other successful sales professionals.
Brian Tracy

Structure your selling process so that each stage either answers a question or solves a problem of the customer.
Brian Tracy

Be prepared to make multiple calls on multiple decision-makers to make major sales. There are no shortcuts.
Brian Tracy

Set standards of excellent performance for every key skill you need to succeed.
Brian Tracy

Don’t waste valuable selling time with people who are negative or uninterested in your offer.
Brian Tracy

Do as much research on the client as you can prior to your first meeting. This is very impressive.
Brian Tracy



Help the customer determine his buying criteria. On what bases will the decision be made?
Brian Tracy

Keep asking yourself, “What is the most valuable use of my time right now?”
Brian Tracy

Compare your product continually with those of higher price or lower quality.
Brian Tracy

Use your time wisely; it is your most precious resource and the only thing you really have to sell.
Brian Tracy

Apply the “magic of listening” in every sales relationship; listening builds trust.
Brian Tracy

Lean forward, nod, smile and agree; become fully engaged in the sales conversation.
Brian Tracy

Sell the future benefit and enjoyment of your product or service; this arouses both anticipation and desire.
Brian Tracy

Never give in to the temptation to clear up small things first.
Brian Tracy

Decide how you want your customers to think about you and talk about you when you’re not there. Then act accordingly.
Brian Tracy

Identify your key result areas, those areas where successful outputs are necessary.
Brian Tracy



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