Brian Tracy Quotes

455 Brian Tracy Quotes

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Aim for maximum return on selling time; every minute spent in planning saves 10 minutes in execution, a 1,000 percent return!
Brian Tracy

Practice single-handling with every task; once you start, stay with the job until it’s complete.
Brian Tracy

“Act as if” you were already the person you want most to be.
Brian Tracy

Be the best! Work at least as hard on yourself as you do on your job.
Brian Tracy

Aim for meaningful differentiation by emphasizing your “unique selling proposition” continually.
Brian Tracy

Invest in yourself; continuous learning is the minimum requirement for success in selling.
Brian Tracy

Achieve mega-credibility by backing your products and services with guarantees and assurances.
Brian Tracy

Approach sales as a profession, with a specific methodology and process. You will get out of it what you put into it.
Brian Tracy

Continual review enables you to analyze every part of your sales activities and make a point to improve each one.
Brian Tracy

Focus on demonstrating suitability and appropriateness rather than high quality or low price.
Brian Tracy



See yourself as the president of your own personal sales corporation. Introduce a total quality program for everything you do.
Brian Tracy

Move quickly and continuously. Increase your likelihood of success by increasing the number of your activities.
Brian Tracy

Just think! You can learn anything you need to achieve any goal you set for yourself. There are no limits.
Brian Tracy

Be prepared to ride the cycles and trends of life; success is never permanent and failure is never final.
Brian Tracy

Achieve financial independence by becoming very good in selling, earning good money, and then by holding on to the money.
Brian Tracy

Pay yourself first; put away 10 percent of every paycheck and resolve to never spend it, for any reason.
Brian Tracy

Pay attention to the details in selling. Everything counts!
Brian Tracy

Think like a psychologist; customers decide emotionally and justify logically.
Brian Tracy

Identify the deep, emotional needs in your customers that cause them to buy your products or services.
Brian Tracy

Use low-pressure, no-pressure selling techniques to relax your customer and build trust.
Brian Tracy



Use strong opening statements to arouse curiosity and arrest attention.
Brian Tracy

Never argue about price; always look for the reasons behind price objections.
Brian Tracy

Set priorities on your time and always concentrate on high-value tasks.
Brian Tracy

Decide to increase your sales by 26 percent per year; that’s only ½ percent per week, 2 percent per month. Anyone can do that.
Brian Tracy

Break the preoccupation of the prospect by asking a good question aimed at the result or benefit of your product.
Brian Tracy

Ask two questions after every call: “What did I do right?” and “What would I do differently?”
Brian Tracy

Expect the best! Always look for the good in every situation.
Brian Tracy

Ask yourself, “Is what I am doing right now leading to a sale?”
Brian Tracy

Close the sale by saying, “…and I’ll take care of all the details.”
Brian Tracy

Always think about the second and third sale while you are working on the first sale.
Brian Tracy



Tell the customer two or three things about your company of which you are really proud.
Brian Tracy

Always speak positively about your customers’ current suppliers.
Brian Tracy

Your success in selling will be in direct proportion to what you do after you do what you are expected to do.
Brian Tracy

Never assume you understand the customer’s concerns. Question for clarification. Ask, “How do you mean, exactly?” and wait for the answer.
Brian Tracy

Be upbeat, optimistic and encouraging in all your interactions with others. Remember, everyone you meet is carrying a heavy load.
Brian Tracy

You create a customer by convincing him overwhelmingly that you are the lowest-risk, highest-value, easiest person and company to do business with.
Brian Tracy

Identify the “fatal flaw” in your sales performance; what is holding you back?
Brian Tracy

Aspire greatly; anything less than a commitment to excellence becomes an acceptance of mediocrity.
Brian Tracy

Be open to constructive criticism from others; it’s the only way you can learn and grow.
Brian Tracy

You determine your future by the thoughts and pictures you hold in your mind today.
Brian Tracy



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