Brian Tracy Quotes

455 Brian Tracy Quotes

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Don’t be afraid to try new ideas in selling. Try something new several times before you pass judgment on it.
Brian Tracy

You keep customers by delivering on your promises, fulfilling your commitments and continually investing in the quality of your relationships.
Brian Tracy

Learn to concentrate single-mindedly on the most important thing that you can be doing at any one time.
Brian Tracy

Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.
Brian Tracy

Allocate your time carefully. Spend it with people who can buy from you within a reasonable period of time.
Brian Tracy

Measure your performance in a critical area against someone who is doing very well in that area. Use that performance as your standard.
Brian Tracy

Clarify the most pressing single problem that your product or service can solve.
Brian Tracy

Preparation is the mark of the professional. Take the time to go over every detail in advance of meeting the customer.
Brian Tracy

Identify the primary objections to your product offering and then develop bulletproof answers to those objections.
Brian Tracy

Develop the healthy personality and resilient attitude that is vital to sales success. You can if you think you can.
Brian Tracy



“Intensity of Purpose” is the distinguishing characteristic of all outstanding men and women. It requires clear goals, burning desire and relentless persistence.
Brian Tracy

Dream big! There are no limits to how good you can become or how high you can rise except the limits you put on yourself.
Brian Tracy

Discipline yourself to plan and organize every hour of every day before you begin.
Brian Tracy

Get serious about your career; decide today to be a big success in everything you do.
Brian Tracy

Imagine that your limitations exist only in your mind, and think about what you would do if they did not exist at all.
Brian Tracy

You become what you think about most of the time. Keep your mind on what you want instead of what you don’t want.
Brian Tracy

Be absolutely clear about what you want, why you want it, when you want it and what you are willing to do to get it.
Brian Tracy

Discipline yourself to spend more time with those people who represent the highest potential payoff.
Brian Tracy

Set excellent performance as your standard and strive to achieve it each day.
Brian Tracy

You have the same mental potential as anyone else; it is only what you choose to do with it that determines the course of your life.
Brian Tracy



You always tend to reap what you sow. You are reaping today exactly what you have sown in the past. How do you like it?
Brian Tracy

Decide exactly what you want in life and then do the same things that others have done to achieve the same results.
Brian Tracy

Take the long view. Don’t let short-term setbacks disturb you.
Brian Tracy

Everything you have in your life today you have attracted to yourself because of the person you are.
Brian Tracy

Decide upon your values as a sales professional and refuse to compromise them for anyone, or for any reason.
Brian Tracy

Talk to yourself positively all the time; say, “I feel happy! I feel healthy! I feel terrific!”
Brian Tracy

Superior salespeople don’t really compete with others, they compete with their own past performances.
Brian Tracy

Whatever you dwell upon expands and grows in your life. What do you think about most of the time and where is this taking you?
Brian Tracy

There are a thousand excuses for every failure, but never a good reason. What are your favorite excuses for holding yourself back?
Brian Tracy

Concentrate single-mindedly on the things you want and the person you want to be. Block all other thoughts out of your mind.
Brian Tracy



Practice mental rehearsal prior to every sales call. Visualize prior success and imagine that you are about to enjoy it again.
Brian Tracy

Be thankful for all your blessings. An appreciative person makes a pleasant and optimistic person.
Brian Tracy

Dream big dreams. Make out a list of everything that you could ever want, exactly as if you had no limitations.
Brian Tracy

Ask your way to success; the future belongs to the “askers.”
Brian Tracy

Analyze your current situation. What do you have to do today to get to where you want to be in the future?
Brian Tracy

Write out a mission statement for yourself as a sales professional. Make it a present tense description of your ideal life sometime in the future.
Brian Tracy

Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.
Brian Tracy

Become comfortable with silence. Don’t talk while your customer is thinking about your offer.
Brian Tracy

Practice “back-from-the-future” thinking. Imagine that five years have passed and you have achieved all your goals. Describe your life at that time.
Brian Tracy

Practice the “reality principle”; deal with the world as it is, not as you wish it would be.
Brian Tracy



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