Brian Tracy Quotes
455 Brian Tracy Quotes
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Deploy yourself carefully to maximum advantage; always invest your energies where you can get the highest return.
Brian Tracy
The amount you are worth today, divided by the amount of years you have been working, tells you how much you have traded your years for so far.
Brian Tracy
Describe your product in terms of what it “does,” not in terms of what it “is.”
Brian Tracy
You will always be compensated in direct proportion to the value of your contribution. If you want to get more out, you must put more in.
Brian Tracy
Design your ideal home in every respect; determine how much it will cost and how long it will take you to acquire it.
Brian Tracy
Tune in to your customer’s favorite radio station, WIIFM: “What’s in it for me?”
Brian Tracy
Analyze the trends in your industry and your career. Where are you likely to be in three to five years?
Brian Tracy
Make a list of all the reasons you want to be a major success in your field; reasons are the fuel in the furnace of achievement.
Brian Tracy
Apply “zero-based thinking” to every part of your life; what would you not get into today if you had it to do over?
Brian Tracy
Listen to stress and use it as a friend to tell you what parts of your life are out of alignment with your true nature.
Brian Tracy
Dress conservatively for maximum credibility in any business situation.
Brian Tracy
Imagine that you have no limitations on what you can be, have or do. If you were completely free to choose, what changes would you make in your life?
Brian Tracy
Deal honestly and objectively with yourself; intellectual honesty and personal courage are the hallmarks of great character.
Brian Tracy
Expand your vocabulary; learn and use new and better words every day.
Brian Tracy
Identify your weakest skill are, and make a plan to become very good in that one skill that is holding you back.
Brian Tracy
Get the feeling; imagine that you have already succeeded before you go in.
Brian Tracy
Invite feedback from others on your performance; you can only get better when people will evaluate you honestly and tell you what they see.
Brian Tracy
Stand in front of a full-length mirror every morning and ask yourself if you see a top professional looking back at you.
Brian Tracy
Know your product cold; learn it inside out. Product knowledge builds self-confidence and personal power.
Brian Tracy
Develop your assets. Your most valuable asset is your reputation, how you are known to your customers.
Brian Tracy
Face the facts; ask your last 10 noncustomers why they didn’t buy from you.
Brian Tracy
Develop a meaningful competitive advantage as a salesperson; what do you have the potential to do better than anyone else?
Brian Tracy
Develop trust with your customers by asking good questions and listening attentively to the answers.
Brian Tracy
Commit yourself to becoming one of the outstanding sales professionals of your generation.
Brian Tracy
Win in competitive markets by continually analyzing your competition, and by positioning your product as the superior choice.
Brian Tracy
Help your customer to identify his or her real needs before you ever mention your product or service.
Brian Tracy
Never assume you understand what your customer has just said; paraphrase and feed it back to him in your own words.
Brian Tracy
Never come across as impatient; always be relaxed, cheerful and positive-even if you’re all wound up inside.
Brian Tracy
Do your own market research; ask your last 10 customers exactly why they bought from you.
Brian Tracy
View your prospect as if you were a doctor and he was a patient; do a thorough examination and diagnosis before you recommend a prescription.
Brian Tracy
Approach selling as a profession, like law or medicine. See yourself at the same level as the best people in your community.
Brian Tracy
Offer your customers a long-term relationship, then do everything possible to build and maintain it.
Brian Tracy
Present your product or service as an improvement on what the customer is already doing. Remember that people are fearful of change.
Brian Tracy
Don’t be afraid to ask, “Why don’t you give it a try?”
Brian Tracy
Develop wisdom in sales by reflecting on your experience and learning everything you can from every call.
Brian Tracy
Be an agreeable person; never argue with a customer, even if he or she appears to be dead wrong.
Brian Tracy
Remember, rule number one in selling is, “The customer is always right.” Rule number two is, “When in doubt, refer back to rule number one.”
Brian Tracy
Arrive punctually for every appointment; if you are not early, you’re late. Always give yourself a cushion of 10 minutes.
Brian Tracy
Express your admiration for the traits, possessions or accomplishments of your customer. Little things mean a lot.
Brian Tracy
Introduce the continuous improvement process into every aspect of your sales work; resolve to become better, in some way, every day.
Brian Tracy
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