Forrest Mars Quotes

101 Forrest Mars Quotes (Forrest Edward Mars Sr, Forrest E Mars, Forrest Mars Sr, Forrest Mars Jr, Mars Bars, Snickers, M&M’s, Mars Corporation)

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I’m not a candy maker, I’m empire-minded.
Forrest Mars

I wanted to conquer the whole goddamned world.
Forrest Mars

I like building businesses…
Forrest Mars

If you want to get rich, you gotta know how to make a product. And you aren’t going to hire anybody to make a product for you to make you rich.
Forrest Mars

People walked up to the candy counter and they’d see this flat little Hershey bar for a nickel and right next to it, a giant Milky Way. Guess which one they’d pick?
Forrest Mars

It isn’t how big the fish is that matters…
Forrest Mars

I told my father to stick his business up his ass.
Forrest Mars

Do only what we can do best.
Forrest Mars

Profit is our single objective.
Forrest Mars

To get the best you had the pay the best.
Forrest Mars



[To his children not wanting them to go down the path of squandering wealth.] There is nothing like being broke.
Forrest Mars

The consumer is our boss…
Forrest Mars

Quality is our work…
Forrest Mars

Value for money is our goal…
Forrest Mars

I’m empire-minded.
Forrest Mars

[On his father not caring for his aggressive expansion plans for Mars in the 1930s (Eg. Not wanting to expand into Canada)] I told my father [Franklin Clarence Mars] to stick his business up his ass. I wanted to conquer the whole goddamned world.
Forrest Mars

The consumer is our boss, quality is our work and value for money is our goal.
Forrest Mars

Quality means guaranteeing consumers that our brands will live up to their expectations – time after time, without deviation.
Forrest Mars

A mutual benefit is a shared benefit; a shared benefit will endure.
Forrest Mars

We use resources to the full, waste nothing and do only what we can do best.
Forrest Mars



We need freedom to shape our future; we need profit to remain free.
Forrest Mars

[On his children running the Mars company] They think they can’t run it into the ground, but they can.
Forrest Mars

[On M&M’s] Melts in your mouth, not in your hand.
Forrest Mars

[To his children as they were growing up – refusing to let them eat any M&M’s] The company couldn’t spare any of the small candy pieces, so they had to do without.
Forrest Mars

[On the embryonic idea that lead to ‘The Milky Way Bar’ whilst talking to his father Frank Mars (Franklin Clarence Mars) talking about them not being a national candy company (only The Hershey Chocolate Company was) whilst drinking malted milks together] Why don’t you put this chocolate malted drink into a candy bar?
Forrest Mars

What sense did it make to support the company’s largest competitor by purchasing one-fifth of all the chocolate that Hershey made?
Forrest Mars

M&M’s. [For Forrest] Mars and [William] Murrie.
Forrest Mars

A mars a day helps you work, rest and play.
Forrest Mars

[On his father making a candy bar from his suggestion about The Milky War Bar] And I’ll be damned… a short time afterwards, he had a candy bar. Damn thing sold with no advertising.
Forrest Mars

I told my dad to stick his business up his ass. If he didn’t want to give me a third right then, I said, I’m leaving.
Forrest Mars



I’m a religious man. I pray for Milky Way. I pray for Snickers… These products, were to consume the executive’s every moment.
Forrest Mars

That’s what the consumer buys. And that’s what creates profit. And profit is our single objective.
Forrest Mars

[Forrest Mars Jr] The ability to be secretive is one of the finest benefits of having a private company.
Forrest Mars

[Forrest Mars Jr] Privacy at times today seems a relic of the non-media past, but it is a legal right – morally and ethically proper and even desirable – an a key to healthy, normal living.
Forrest Mars

The candy that makes you smile.
Forrest Mars

[For all stakeholders] Mutality of benefits.
Forrest Mars

Quality, responsibility, mutuality, efficiency and freedom.
Forrest Mars

I had empire in my mind.
Forrest Mars

Single businesses, that’s what you need, if you wish to go for the world.
Forrest Mars

[On what some people had called his father Frank Mars.] That miserable failure.
Forrest Mars



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