Jason Fox Quotes
101 Jason Fox Quotes (Leeclowsbeard Quotes)
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As in life, advertising isn’t about having something worth saying, it’s about having something worth hearing.
Jason Fox
Never trust an agency that can’t figure out it’s own brand.
Jason Fox
Simplicity is usually the result of much complex thinking.
Jason Fox
Consensus too often equals a bunch of usually smart people agreeing to do something dumb so they can go have lunch.
Jason Fox
Great clients prefer education to justification.
Jason Fox
The love of money is the root of much bad advertising.
Jason Fox
If a client doesn’t deserve your best thinking, why are they your client?
Jason Fox
Successful collaboration does not require a single committee.
Jason Fox
Like the world in general, advertising needs fewer gurus and more visionaries.
Jason Fox
We sell stuff, get over it.
Jason Fox
It is no irony that the thickest skins often belong to the sharpest minds.
Jason Fox
Baby steps are for babies, not brands. Be amazing, or be surpassed.
Jason Fox
Consumers never complain about ads being too smart.
Jason Fox
My ad should say one thing well. Now here are fifty-three bullet points why.
Jason Fox
Your ad begins as an interruption. Make paying attention to it feel like a reward.
Jason Fox
Art direction is part of a brand’s voice. So consider not using Trajan Pro this time.
Jason Fox
A technique or look is no substitute for substance.
Jason Fox
TV spots are short. If you can’t hold folks’ attention for 20 secs before revealing the brand, find another line of work.
Jason Fox
Never underestimate the intelligence of your audience. The subtleties of value-priced hemorrhoid cream are lost on few.
Jason Fox
It’s called a creative brief, not a copy-and-paste brief.
Jason Fox
It’s the little comprises that add up to a giant bucket of suck.
Jason Fox
I’ll trash your ads, you take care of your magazines and newspapers.
Jason Fox
Too many people think the things that are easy about advertising are hard, and vice versa.
Jason Fox
One list of bullet points does not equal a ‘single, most-persuasive message.’
Jason Fox
If no one reads body copy, why are we on round 13 of client revisions?
Jason Fox
Budgets don’t constrict ideas, they hone.
Jason Fox
From mass to social, media is consumed by individuals. Speak accordingly.
Jason Fox
An ad discussing negative things does not a negative ad make, e.g., every problem-solution ad ever run.
Jason Fox
Beat up the brief before it gets approved, or it will beat you up when you’re trying to get work approved.
Jason Fox
It’s not that consumers have short attention spans. It’s that we give them so little of interest to look at.
Jason Fox
Thank a media person today. After all, no one remembers an ad they never see.
Jason Fox
Every client wants something new. And three examples of where it’s worked before.
Jason Fox
Media runs from free to expensive. But your idea should always be rich. This is less obvious than you may think.
Jason Fox
Dearest copywriter, please thoroughly learn your native tongue before you butcher it for advertising.
Jason Fox
Dear client, Glad you believe advertising can do a lot for your brand. Just remember ‘a lot’ is a far cry from everything.
Jason Fox
Advertising is always transitory and often disposable. We can only prevent people from becoming the latter.
Jason Fox
If ROI only means bumping tomorrow’s numbers, the spammers have already won.
Jason Fox
Try asking your doctor to do a little angioplasty on spec.
Jason Fox
Dear Assit. AE, Please stop sending PDFs to the client with the closing, ‘Let me know if there are any more changes.’
Jason Fox
‘What do you think?’ is not code for ‘What’s wrong with this?’
Jason Fox
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