Jeff Bezos Quotes

200 Jeff Bezos Quotes (Jeffrey Preston Bezos, Amazon)

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Work hard, have fun, make history.
Jeff Bezos

Build yourself a great story.
Jeff Bezos

Obstacles are only obstacles if you think they’re obstacles. Otherwise, they’re opportunities.
Jeff Bezos

There really aren’t any problems without solutions.
Jeff Bezos

Failure is an essential component of innovation.
Jeff Bezos

You can’t really do the right thing for customers if you’re short-term oriented.
Jeff Bezos

If you’re going to put your back into reinventing a 500-year-old industry, some folks are going to get ornery.
Jeff Bezos

It’s not just a business for us, it’s a mission for us. And missionaries build better products.
Jeff Bezos

Trust is hard-earned, easily lost.
Jeff Bezos

In the end, we are our choices.
Jeff Bezos



If you feel you will one day regret not taking a chance, then take that chance.
Jeff Bezos

Even the most durable competitive advantages fade with time if you don't replace them with new advantages.
Jeff Bezos

One of the best durable advantages is a good consumer brand. History has shown this to be true.
Jeff Bezos

[In January 2013] One of the things that’s very hard to believe when you’re 22 or 23 years old is that you don’t already know everything.
Jeff Bezos

You can invent your way out of any box if you believe that you can.
Jeff Bezos

You can’t ask for trust, you just have to do it the hard way, one step at a time.
Jeff Bezos

Do something you’re very passionate about, and don’t try to chase what is kind of the ‘hot passion’ of the day.
Jeff Bezos

People don’t want gadgets… they want services.
Jeff Bezos

[In July 2010] Our mission is earth’s most customer-centric company.
Jeff Bezos

If you’re going to invent new things you’ve also got to be able - this goes along with long-term orientation, you’ve got to be able to endure a lot of criticism.
Jeff Bezos



Nobody else has to fail for us to do well.
Jeff Bezos

[In July 2010] Sometimes I think we try to solve problems before we understand the problem.
Jeff Bezos

I didn't think I'd regret trying and failing… I suspected I would always be haunted by a decision to not try at all.
Jeff Bezos

I took the less safe path to follow my passion, and I'm proud of that choice.
Jeff Bezos

To be nine times bigger than your nearest competitor, you actually only have to be 10 percent better.
Jeff Bezos

Being customer-focused allows you to be more pioneering.
Jeff Bezos

We are swinging for the fences at Amazon. You should expect mistakes.
Jeff Bezos

You don't want to have to reinvent the wheel every time.
Jeff Bezos

Communication is not a fundamental good - it's a necessary evil.
Jeff Bezos

The rate of change is getting faster and faster.
Jeff Bezos



Stress comes from ignoring something that you shouldn’t be ignoring.
Jeff Bezos

Nobody has a right to happiness. You should have a right to pursue it.
Jeff Bezos

I strongly believe that missionaries make better products.
Jeff Bezos

There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.
Jeff Bezos

That’s how you earn trust. Make a hard promise. Keep it.
Jeff Bezos

[In June 2010] I just happen to think the exploration and inventing strategy is more fun.
Jeff Bezos

We’ve made a lot of mistakes…
Jeff Bezos

Think long term.
Jeff Bezos

It’s always day one. There’s always more invention in the future. There’s always more customer innovation. New ways to obsess over customers.
Jeff Bezos

It’s very important when you’re doing something new, not to reinvent the wheel on stuff where you’re not actually creating any new value.
Jeff Bezos



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