Lee Clow Quotes
101 Lee Clow Quotes
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[In 1994] We’re speaking to a generation with a different view of rap than 30 year olds have.
Lee Clow
Expressions of new generations, like long hair and beards, historically have found their way into advertising.
Lee Clow
[On the inequity of pitches.] It’s very demeaning that we have to put on a show to prove that we know how to put on a show. Even though we’ve got evidence galore that we know how to do a certain thing, we still have to go in and dance and sing and cartwheels.
Lee Clow
It’s very, very frustrating that we have to give away what we do.
Lee Clow
I think our brainpower is immense, and we have to give it away on a regular basis to win a new account.
Lee Clow
[On starting a new agency.] When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating. The feeling is, ‘We’re going to change the world. We’re going to do stuff that hasn’t been done before. We’re going to aspire to be whoever our heroes are.’ There’s that energy every morning to try doing something great and succeed as a business.
Lee Clow
Mostly, you go down paths that lead nowhere. Sometimes you’ll sit in front of a tablet or with three other people in a brainstorming session, and you’ll just stare at each other. Absolutely nothing happens. The harder you try to make it come out of your brain, the more suppressed it gets. Then, all of a sudden, bam! What if we did it this way? Or: How about that way? Many times I’ve gotten up at ‘O dark 30’ and gone down to the kitchen and done the storyboard.
Lee Clow
[On how to get breakthrough thinking in an agency.] You have to want it.
Lee Clow
[In 1988] Most commercials are conservative. I think clients have been overly sensitive as to how and when to use blacks because they are afraid of tokenism. But I think the consumer is getting pretty sophisticated. The color barrier is breaking down.
Lee Clow
The worst thing for a brand is to have a kind of false part of who they are exposed out there.
Lee Clow
People love to discover hypocrisy and then expose it.
Lee Clow
Brands have to find out who they are and then everything they do has to be part of telling their story.
Lee Clow
I’ve worked on Apple advertising – whenever Steve Jobs was at Apple, my whole life.
Lee Clow
It’s fascinating to create a brand that has an emotional side, a logical side, a newsworthiness…
Lee Clow
[In 2010] Young people. They really expect a lot of marketing and communication from advertising, from brands. They’ve grown up with brands…
Lee Clow
[In 2010] Not to be demeaning, but I think up until now most of the internet has been designed and created by technologists rather than artists.
Lee Clow
I hate the word advertising… I like to believe we’re in the media arts business.
Lee Clow
The packaging at Apple is a message… The stores are a message. The internet is a message.
Lee Clow
The internet has opened up a whole new world for us.
Lee Clow
[In 2010] When television materialised everybody thought that printed was going to disappear and now online they think television is going to disappear. Or home theatre is going to eliminate movie theatres. I really don’t think it works that way… I think people like all kinds of media and they get all kinds of input from different brands.
Lee Clow
You have to tailor it to the audience.
Lee Clow
Bonus
[On Lee Clow] The best guy in advertising.
Steve Jobs
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