Roberto Goizueta Quotes

100 Roberto Goizueta Quotes

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Coca-Cola people cannot afford to reject new ideas.
Roberto Goizueta

Intelligence is worth little unless it is accompanied by... decisiveness.
Roberto Goizueta

Lack of integrity renders worthless all other values. Without integrity no other personal quality has much value ... because integrity overrides everything else.
Roberto Goizueta

Companies do not have ethics. People have ethics. Companies do not have integrity. People have integrity.
Roberto Goizueta

I believe it would be wrong, even bordering on arrogant, for business to think it can be all things to all people.
Roberto Goizueta

We… have come together to accomplish something collectively that we could not separately.
Roberto Goizueta

We know that for every job inside our companies, as many as 10 more jobs are created in the industries that supply us and the customers that sell our products.
Roberto Goizueta

The privilege of being associated with the finest business system in the world carries with it a great responsibility.
Roberto Goizueta

If you think that education is expensive, just wait till you see what ignorance costs you. The most dangerous employee we can have around is an articulate incompetent.
Roberto Goizueta

We will not - and should not - agree on everything.
Roberto Goizueta



You can’t market a new product until someone creates a new product.
Roberto Goizueta

The moment avoiding failure becomes your motivation, you’re down the path of inactivity.
Roberto Goizueta

To invent our own future… is something any businessperson would envy.
Roberto Goizueta

The tree of liberty must… be irrigated – every single day – with the sweat off the brows of enterprising men and women…
Roberto Goizueta

Opportunity … ours to seize … ours to live … and ours to defend. Or otherwise - ultimately - ours to lose.
Roberto Goizueta

Embrace your individual obligations as if the fate of the United States depended on it.
Roberto Goizueta

A billion hours ago, human life appeared on Earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles performed on The Ed Sullivan Show. A billion Coca-Colas ago was yesterday morning. And the question we are asking ourselves now is: What must we do to make a billion Coca-Colas ago be this morning?
Roberto Goizueta

Leadership is one of the things you cannot delegate. You either exercise it, or you abdicate it.
Roberto Goizueta

To succeed, you have to disturb the present.
Roberto Goizueta

Educate yourself. Educate each other. Educate the world.
Roberto Goizueta



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