Tom Potter Quotes

101 Tom Potter Quotes

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Why does a customer’s loyalty shift so easily when a competitor undercuts your price even modestly? … it would be easy to call all customers tight arses, but… I believe the answer is pride.
Tom Potter

We all want the best deal, and when someone offers a deal better than the one we’re getting, we are, to a degree, angry about it.
Tom Potter

Don’t set your prices in stone.
Tom Potter

Drinking scotch was like munching on broken glass.
Tom Potter

I’d seen [it] many times before, this was an operator who was flush with success, knew it all and didn’t think he needed to make the further investment.
Tom Potter

[On going into the New Zealand pizza market] It was like shooting fish in a barrel.
Tom Potter

Rapid success let some to become lazy, even arrogant.
Tom Potter

John [Kozik] believed you should ride the same pony all the way to the finish. Changing horses midstream… would seriously upset the apple cart.
Tom Potter

It may give you the sh*ts in the meantime, but over the long-term, playing politics and sugar-coating a turd will only expose you as a fraud. Be honest with people and they’ll respect you.
Tom Potter

Though my idea seemed simple, it appeared no one had every considered it.
Tom Potter



I saw the problem as a mere speed bump, not the end of the road.
Tom Potter

When it comes to business investments, I’ve always believed that you invest in a project or product with the hope of seeing that investment returned in 10 years…
Tom Potter

This was one of those times when it’s best to leave and return to fight another day, in another way.
Tom Potter

Don’t overlook the power of guerrilla marketing.
Tom Potter

As a CEO, be constantly out there on the front line and listen more than you talk.
Tom Potter

Franchising is like the military: everyone must march to the same drum, stay in line and follow the mission. When someone choses to disobey orders, soldiers die.
Tom Potter

The biggest mistake many entrepreneurs make, when entering into a business or a project, is not being clear on where it all should end.
Tom Potter

[On loss of passion] I’d gone from working in the stores every weekend to having almost no desire to get involved in the operations. The sign was clear: time to get out.
Tom Potter

It sometimes hurts in the beginning to face the hell of so many push-backs, but it’s better to drive a steely knife through the heart of the problem than to die a slow death of a thousand cuts.
Tom Potter

Change for future success or die.
Tom Potter



Just because your competitor is big, it doesn’t mean he can’t be beaten!
Tom Potter



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