William Wrigley Jr Quotes
100 William Wrigley Jr Quotes
(William Wrigley Quotes, Wrigley Quotes, William Wrigley Junior Quotes)
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Success is not easy. But it is worth the price.
William Wrigley Jr
Anyone can make gum. Selling it is the problem.
William Wrigley Jr
When two businessmen always agree, one of them is useless.
When two men always agree, one of them is unnecessary.
William Wrigley Jr
The art of salesmanship can be stated in five words: Believing something, and convincing others.
William Wrigley Jr
Selling is not easy.
William Wrigley Jr
A salesman has to master himself…
William Wrigley Jr
Everybody likes something extra, for nothing.
William Wrigley Jr
Dull times are the very times when you need advertising most.
William Wrigley Jr
[On product promotion] Hit ‘em hard and hit ‘em often.
William Wrigley Jr
Business is built by men who care – care enough to disagree, fight it out to a finish, get the facts.
William Wrigley Jr
One of the biggest pests in business is the carbon copy – the fellow who always says: ‘Yes, Mr Wrigley, you’re absolutely right.’
William Wrigley Jr
Sticking is one of the big things in salesmanship.
William Wrigley Jr
Nearly all buyers say ‘No!’ at first. Real salesmen stick until the buyer has used up his last ‘No!’.
William Wrigley Jr
[On a salesman] He has to know human nature and like people; he has to be able to stand up and take it on the jaw; he has to stick when they call him a fool for sticking; he has to work hard, late, and long.
William Wrigley Jr
I used to drive a four-horse, six-spring wagon painted bright red, with a collar of sleigh bells on each horse…
William Wrigley Jr
Nobody sold more soap in those parts than I did… Sleigh bells had nothing whatever to do with selling soap. They got me a chance to tell my story.
William Wrigley Jr
Every human being is a sample: the only one of his kind.
William Wrigley Jr
There was a time when the Cubs were in red ink to the extent of almost half a million dollars.
William Wrigley Jr
[On running a baseball business] The trick is to find the star.
William Wrigley Jr
No matter what the condition of a business, never stop advertising.
William Wrigley Jr
I have sometimes been asked what single policy has been most profitable in our business, and I have always unhesitatingly answers, restraint in regard to immediate profits – going a bit further with the restraint than we might have gone.
William Wrigley Jr
[Like spending on advertising] It is precisely by refusing to avoid unnecessary expenses, when the pressure for doing it was very great, that the business has been able to make it’s greatest strides.
William Wrigley Jr
[On being able to turn the company from a small local business into a national one in the depression of 1907 because they advertised when their competitors did not] They were missing something that looked to me tremendously like an extraordinary opportunity, because so few people were advertising at that time.
William Wrigley Jr
Make a good product at a fair price – then tell the world.
William Wrigley Jr
No patent plan will sell everybody. One of the biggest things you’ve got to learn is: Don’t treat them all alike.
William Wrigley Jr
Many a man became my good friend and a customer simply because I would not take offense.
William Wrigley Jr
I didn’t go into baseball for the purpose of making money…
William Wrigley Jr
[On Baseball] I loved the game itself and wished to contribute to its progress and its greater enjoyment by the American people.
William Wrigley Jr
The only product that the baseball business has to sell is goodwill.
William Wrigley Jr
If you fail to furnish the kind of entertainment that results in general goodwill, you’re out of luck.
William Wrigley Jr
[On the Baseball business] There’s a catch in this business at every turn, because you’re playing with tricky, variable human nature, not inert physical commodities and mechanical methods…
William Wrigley Jr
[On the Baseball business] The trick is to find the star. I spent seven years and $300,000 to learn that the race of big-league stars on third base evidently had been exhausted.
William Wrigley Jr
[On a win-win with business partners] I cannot expect to do well in my business unless he is able to do well in his business.
William Wrigley Jr
In no deal did I ever figure our own profit first. That’s the wrong end to start from.
William Wrigley Jr
I always mapped out some proposition whereby the dealer or jobber would make a mighty good thing. If their profits were big enough they would do all our worrying for us. They would become our salesmen through the natural desire to reap rewards that would come from a large turnover of our products…
William Wrigley Jr
We have spent more than $20,000,000 to tell the world about our product.
William Wrigley Jr
I believe in advertising all the time.
William Wrigley Jr
There is no such thing as getting a business so established that it does not need to advertise.
William Wrigley Jr
[On needing to always advertise] Babies who never heard about you are being born every day, and people who once knew you forget you if you don’t keep them reminded constantly.
William Wrigley Jr
People thought when I began to put this up [The Wrigley Building] that I would plaster my name all over it in letters big enough to be seen miles away. If you look when you go out you will find it in small letters over the front door – but you may have to look twice.
William Wrigley Jr
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